Live streaming is an increasingly popular broadcasting practice that brings real-time audio and video to viewers, wherever they may be, over the internet. In the business world, live streaming has become the ultimate way to connect considering physical distance and barriers.

Read our post about how we helped launch a new online platform for Teacher Club with a multi-platform live stream.

There are many ways your business can benefit from live streaming. It’s a great alternative to hosting an on-site, in-person event. It allows for real-time, two-way communication with your audience. And it is far more cost-effective than purchasing television network airtime.

However, there’s more to just “going live”. The key is to get it right. After all, whilst a hand-held loungeroom live stream video is authentic, there’s nothing worse than watching a live stream with poor audio and video quality. And with the list of social media platforms and content delivery networks growing, from Facebook Live, Youtube Live, Vimeo, Instagram, Twitch, it’s important to know which one is suitable for your livestream needs

In this article, we discuss the advantages of engaging in live streaming production services for your business.

The Advantages of a Professional Live Video Streaming Production

Agencies specialising in livestream production, like Value Imagery, can take your business’s livestreams to the next level. Whether it be product launches, live event coverage, health and fitness training, a school graduation, or finding a way to stay relevant in a competitive market and connected with your customers, live streaming services are a great opportunity for growth. And we’re here to help:

Seamless planning

What a live television broadcast and live stream video production have in common is the fact that they are shown in real-time and, therefore, leave no room for error. Consequently, planning is essential. By hiring a professional live stream production company, the planning is taken care of for you by a team who know the process every step of the way to make sure every angle of streaming your event is covered.

Access to a team of production experts

When pairing with a video production company to help you with your live streaming, you get access to a whole team of production experts. Collectively, they have the knowledge and experience necessary to bring your story to life.

A professional film crew

Having a professional film crew including technical directors, multi camera operators, lighting technicians and audio engineers, can transform your live stream quality from dodgy backroom to the highest quality big screen.

Tailored Delivery

Working with a professional live streaming video production company can ensure a tailored delivery. At Value Imagery, we work closely with you to help you fine-tune your unique message and ensure optimal delivery to your target audience.

Technical support

As if getting the filming right wasn’t enough, there are also a few technical things involved in producing a good live stream. When you partner with a video production company, they can offer you the technical support you need. This may include ensuring you have ample bandwidth, securing the right CDN for your event and ticking all the right boxes before going live.

A high-quality result

There’s no doubt your live stream will stand out from the crowd with a professional production company on your side. With augmented shots, useful graphics, onscreen text, video stingers and transitions, you’re bound to keep your audience engaged.

Need Help?

Live streaming poses a range of unique challenges and sometimes the biggest one of all is finding a video production company you can rely on.

That’s where we come in! At Value Imagery, we take the hard work out of living stream production. Our video production team has successfully handled many live stream productions for our clients across Australia. Contact us to see how we can help you!