Welcome to the Topic “How to Grow Your Business Through Video Marketing”
Videos are entertaining and educational, and you can use them to engage and connect with your target audience than other kinds of content marketing.
To create a fruitful video marketing plan for your business, you need to define realistic goals, use the proper channels and video types. Similarly, your video must be optimized for search engines and social media platforms.
Having said that, below are the steps you need to follow to grow your business through video marketing.
Successful Video Content Marketing Strategy to Grow Your Business
Here’s a synopsis of creating an effective video marketing strategy to grow your business and audience base.
Set Realistic Goals
Your marketing funnel should be specific, assessable, relevant, and timely. For example, if your business goal is to “improve the number of followers on any social media platform till the year-end,” your video strategy will come into the awareness stage.
After finding new prospects and business leads, you can talk about your business. A point to note at this stage is that you will need absolutely relevant video content that comes into this consideration stage and suits your audience.
Wisely Select Your Platforms
If you are a beginner in the field of video marketing or have just begun to start video content for your social media accounts, you need to optimize and format your video content per your audience and differently per that channel. Remember that all social media platforms demand different marketing strategies. Furthermore, wisely pick the social media channel, and it should align with your business objectives, market, and audience.
Decide Appropriate Video Types For Your Content
The most commonly used video types are video ads, social media videos, sales videos, explainer videos. However, these options are not limited, and some other popular video types that you can use are:
- Video Vlogs
- Video Interviews
- Testimonials and case studies
- Videos that tell your brand story
- Company culture or behind-the-scenes videos
- Educational videos
- Video Product Reviews
- Animated videos
- Live videos
- Virtual reality videos
- Video Personalized messages
Start Creating Your Video Content
Ensure you have all the relevant and required resources to create high-quality videos for your business.
You can use various apps to edit and make your videos. But regardless of which software you use, before making the video, always try to develop a content production plan that will determine how your videos will be recorded and produced.
Ideally, you need to hire an in-house videographer. If you cannot use or afford an in-house videographer, we recommend outsourcing the task to a freelancer or an agency like Value Imagery to manage the video production and post-production process. One of the main reasons for hiring a video production company is to help you achieve your desired video ads. If your business is located in New South Wales, you may check out our affordable video production services in Byron Bay, Tweed Heads, and Ballina.
Ensure Videos are Optimized for Search Engine
After making the right type of video content, it’s time to promote it among your target audience. Hence you need to optimize every video content for search engines to gain more organic traffic and grow your audience base organically. In this regard, we have some tips for you:
Include targeted keywords naturally.
- Use transcripts.
- Ensure thumbnail images are attractive.
- Carefully create video titles and descriptions and include keywords.
- Don’t embed the same video in multiple platforms and locations.
Moreover, you can check out these tips on how to market your business during pandemic.
Evaluate Your Results
If you see excellent results through your created videos, it means things are on the right track, and your audience is liking your content. To better understand the impact of your video content on your audience, we recommend you track these key metrics:
Views: This states the number of times your audience has seen your video.
Clicks: How often do people click on your calls to action or directly contact you for business.
Click-through rate: The total click on CTA divided by the views.
Shares: How often the audience is sharing your video.
Completion rate: It states the number of visitors who have watched your full video.
The higher metrics mean that your audience is engaged with the content. Now you can pitch your products and services to them. However, if the numbers are on the lower side, it means you need to adjust your strategy. Here we recommend using a different channel or adjusting your content per your audience.
Have any questions regarding the topic “How to Grow Your Business Through Video Marketing” feel free to comment below.
Also Read :How to Create Powerful Video Ad for Your Business